Facebook Tips For Business Promotion Power!

There are so many different methods for brand building on the internet – Facebook is just one of those methods. It really doesn’t matter which type of business you are running – as long as you want to find a new way to take on your marketing and exposure, Facebook is a fantastic option. But how do you really go about leveraging Facebook to enhance your business? I will share some Facebook tips with you.

Facebook Tip Number One: Create Your Fan Page.

You’d be amazed at how many companies have a difficult time connecting with others on Facebook even before they try to build a fan page. It is very important that you embrace the significance of creating your own Facebook fan page because it will give you a lot more than you can get from a regular profile. Fan pages have no limits in terms of numbers; they offer up statistics for the activity of the people who fan you and they show you whether you are getting a fair return for the investment of your time.

Once it is set up, it is extremely important that you put forth a real effort to build your fan page after you’ve created it. It’s going to take some time before you start accumulating fans but, eventually, everything is going to be worth it.

Facebook Tip Number Two: Build a Purpose.

Before you are able to begin promoting yourself through Facebook, you need to understand your primary objectives. What’s your main purpose behind using Facebook for your business? Does your brand need developing? Enhance your traffic visits? Gather more prospects? Make more money? It becomes a lot easier to get the results you want when you understand clearly what your primary objectives are.

Facebook Tip Number Three: Publish Notes.

The notes application on Facebook is very easy to use. You can repost items from your blog to notes on Facebook, or create new material. Either way, it is more content that your network can get from you. Since the search engines index notes as well as other Facebook content, remember to include relevant keywords when you write them.

If you have a personal Facebook account, don’t use this for business purposes. Instead, create a distinct, dedicated Facebook account for your business. It’s definitely alright to use your social networks to promote your business and help it grow, but don’t overdo it. The best approach is to use a dedicated account that’s focused entirely on this goal.

Facebook continues to grow at alarming speeds, each and every day. If you want your business to reach out to your target audience effectively, you should start using the social networks for achieving your business goals. And, if you haven’t begun to use a Facebook business page yet, it is definitely time to check it out and jump on board.

I encourage you to use these cutting edge Facebook tips. They are the new “in” thing and they will help you develop your internet business brand. Also, putting these Facebook tips to use will surely give your business a punch of promotion power. Enjoy!

Why and How to Do Cheap Hotel Reservations in Cheap Hotels in Singapore

The city of Singapore offers remarkable tourist attractions. People love to visit this island-state where the combination of Chinese, Indian and Malaysian culture can be seen. Singapore is an excellent place for good shopping and a vibrant nightlife with spicy food. Plan a perfect vacation in Singapore and explore the city with full of fun.

Where to stay in Singapore? There are various hotels which provide good accommodations and on the same time they are affordable and cheap as well. So, Cheap Hotels In Singapore are budget friendly and that is why any individual can afford it easily. Budget travelers and backpackers prefer to stay in Golden Hotel Singapore or cheap and budget hotels while tourists with deep pockets love comfort, elegance and opulence of luxury Singapore hotels.

Cheap Hotel Reservations can be done on line. In fact, it will be a thoughtful job to select the place and hotel in advance before you start your trip.

Hotel 81 Gold Singapore is located centrally and guest can easily reach Changi International Airport, the Central Business District, Convention Centers and Shopping Belt on various modes of public transportation. The room facilities include air conditioning, attached bathroom or shower with heater, mini bar, non-smoking rooms, in-room television, in-room IDD Telephone, Iron and Ironing Board, Coffee/Tea making facilities. Apart from these, parking, rooms for the disabled, laundry service arrangement are included in hotel facilities. This three star rating hotel also offers meeting facilities like simple business center, and dinning and entertainment facilities such as Alfresco Cafe, Restaurant and Pub.

Hotel 81 Orchid Singapore is another three star hotel which is located in Geylang. Experience outstanding service from the hotel’s attentive staff the moment you step into the hotel.

These stars rating Budget Hotels In Singapore makes the tour easier even for the first time visitors. Hence, book the discount hotels which are quite easily available online on every ticket booking site. Cheap hotel reservations can save your money for your further budget of Singapore tour.

Bike Culture in Europe and the USA

Cycling in North America

The number of people who cycle on a regular basis in Canada and the United States has increased steadily for the past two decades. According to a study published in 2011-which looked at data from national surveys conducted by the U.S. Department of Transportation-the number of bike trips taken each year tripled between 1977 and 2009. The paper, which cites the rise of a “cycling renaissance,” also reports the number of people who bike to work doubled between 2000 and 2009-accounting for 0.6 percent, or about 766,000 Americans, of the working population. This number increased to 865,000 American commuters by 2012 (although, with the increasing workforce, this proportion remained at 0.6 percent).

These numbers represent national averages but are much higher in cities that invest significantly in cycling infrastructure. Portland, often recognized as America’s greatest biking city, increased the number of bike trips per year by almost six-fold between 1990 and 2009, accounting for almost 6 percent of overall transportation. For work-specific travel, bike-use peaked at 18 percent of all commutes in 2008.

Generally, biking is more popular in western communities-especially in dense urban areas, gentrified neighborhoods and university/college locales. However, cities such as Chicago, Minneapolis and New York City have also seen huge growth in cycling populations, suggesting weather and climate are not the only factors influencing bike use.

It’s worth noting that income can have an impact on why people cycle. More affluent populations are more likely to cycle for leisure, while low-income populations are more likely to cycle for utilitarian purposes-i.e. commuting to work or school. In other words, cycling may be more of a fun pastime than a desirable mode of transportation. The majority of people who cycle regularly may only do so because they can’t afford to drive.

Denmark & the Netherlands: Promised lands

While Americans can take pride in their growing bike culture, cycling has been ubiquitous in European communities for decades. In Denmark, 16 percent of all trips are made by bike-and 25 percent of trips less than 3 miles. As in North America, urban areas see more cycling than rural, and it’s estimated that 50 percent of Copenhagen residents bike to work or school. Bike ownership is another big indicator; 90 percent of Denmark’s population own a bike while only 56 percent own a car.

The situation is similar in the Netherlands. In Amsterdam, which has a population of 779,808, there are 800,000 bikes and only 263,000 cars-that’s more bikes than people! Ridership is also high, with about 63 percent of Danish people riding their bikes daily-and making up about 48 percent of all city traffic (compared to only 22 percent for vehicles).

So why is cycling more common across the Atlantic? It turns out there are a couple of broad distinctions to consider.

Bicycle frame of mind

In North America, depending on where you live, bike culture may seem more like a sub-, or even counter-, culture-popular among groups that differentiate themselves from the mainstream by touting “healthier” or “more sustainable” lifestyles. (Depending on your view of cycling, you might even call these people “wackos” or some other derivative.) In Europe, the culture is much different, as cycling is more pervasive-maybe even indistinguishable-from the norm. Greg Hascom wrote a series of articles for Grist a while back. He documents his experience in the bike-haven of Copenhagen-where, he notes people are “as comfortable on their bikes as we [North Americans] are in our cars.”

Denmark and the Netherlands are home to some of the most recognized bicycle communities in the world-and they aren’t limited to 20-somethings biking between classes on campus. Cycling is common across all Dutch demographics-men and women, old and young-who commute regularly by bike all-year round. They cycle to work, school, daycare, grocery stores, events-you name it and biking is the way to go.

Far from the tricked-out performance bikes you see in many American cities, most people in Copenhagen ride heavy cruiser bikes with wide fenders, large baskets on the front and/or racks on the back. Bikes are a means to getting from one place to another-and little more. There is little room or interest for bikes to take on status symbols, and many suffer from the neglect and disrepair typical of work/utility vehicles.

Riding attire takes a similar “function over fashion” aesthetic. Instead of form-fitting, performance-oriented Lycra or Spandex synthetic fabrics, Copenhageners ride in their standard jeans, skirts or other business attire. Pick up any American cycling magazine, and you’ll see page after page of designer gear and accessory equipment championed by sponsored athletes. As BBC Magazine notes about Amsterdam riders, however, “The bike is an integral part of everyday life rather than a specialist’s accessory or a symbol of a minority lifestyle, so Dutch people don’t concern themselves with having the very latest model of bike or hi-tech gadgets.”

Infrastructure

In his visit to Denmark, Hanscom also notes that instead of having expansive parking lots for motor vehicles, spaces are dedicated to stacks of bikes parked in the hundreds. Additionally, bike lanes have a clear presence and are well maintained-and “bicycle superhighways” connect nearby suburbs to main city centers. City investment in infrastructure is another significant indicator for the popularity of bike commuting. In Copenhagen, for example, the vast majority of cyclists identify biking as the quickest and most convenient form of transportation available.

A few years back, Roger Geller published a report for the City of Portland that evaluates enthusiasm and support for cycling in the city. He identified a spectrum of cyclists that included the following classes and their respective proportions among the local population:

  • Strong and fearless (0.5 percent): Cyclists in this category identify with cycling as part of their identity. They cycle no matter the weather or traffic conditions and are proud and enthusiastic. They have no qualms about cycling alongside motor vehicles.
  • Enthused and confident (7 percent): This category includes cyclists who bike often but rely on dedicated infrastructure or stick to side streets. Without city infrastructure, people in this category would not ride as often or at all.
  • Interested but concerned (60 percent): This group makes up the majority of residents, who show an interest in cycling but are deterred by perceived barriers such as safety and access to convenient bike routes.
  • No way no how (33 percent): People in this group are decidedly opposed to riding a bike as a form of transportation, and no circumstances will change this.

While the report takes into account that some people will cycle no matter the conditions-and others will never cycle due to a lack of interest, health or other reasons-it determines perceived risk as the primary determiner that will encourage or discourage potential cyclists.

The uptake of cycling in major urban centers in North America shows it is supported by bike-friendly infrastructure. While it might seem that larger urban centers naturally attract more cyclists, this proves not the case. In many cities-including Dallas, Detroit, Houston, Kansas City and Memphis-less than 0.3 percent of residents cycle to work (less than half the national average). What distinguishes other cities with higher cycling rates-including Chicago (1.2 percent), Toronto (1.7 percent), Washington (2.2 percent), Montreal (2.4 percent), San Francisco (3.0 percent), Vancouver (3.7 percent), Minneapolis (3.9 percent) and Portland (5.5 percent)-is that they feature more city-led investment and support. Successful initiatives typically include:

  • Bike education programs
  • Bike lanes, boulevards and off-street pathways
  • Bike-sharing programs
  • Cost-sharing programs
  • Parking infrastructure
  • Transit integration
  • Well-connected bike networks

Infrastructure or enthusiasm: Which comes first?

While improving city infrastructure and growing a vibrant, mainstream cycling culture may seem unrelated, the two are in fact closely connected. Infrastructure supports cycling by reducing barriers such as inconvenient routes and perceived threats to safety. But without a strong ridership, it can be difficult for municipalities to justify bike-friendly expenditures. As such, it may be difficult to know which should come first, the bike environment or the bikes-and it may be a different case for different communities.

Regardless of which is more effective, both are becoming more prevalent in North America. We mentioned above how North America’s leading bike communities have invested heavily in infrastructure. Education and visibility can also have a huge impact. Critical Mass cycling events can be great means for increasing enthusiasm and encouragement-showing demand for municipal support and increasing awareness and safety among drivers.

There are also signs the next generation of commuters may have their own commuting ambitions. A recent study at the University of Michigan shows that fewer young people are driving than in previous years. In 1983, 87 percent of nineteen year olds had their driver’s license compared to 65 percent in 2008. That said, the demographic with the highest increase in cycling are 40-60 year olds, who between 2001 and 2009 increased their proportion of the cycling population from 10 percent to 21 percent-compared to 16-24 and 25-39 year olds who saw modest increases to 11 percent and 23 percent respectively. Youths younger than 16 were the only group to lose their proportional share of cycling populations.

Supporting developments in culture and infrastructure

As North American urban environments evolve, we’re seeing a shift toward purposeful site design that integrates multiple goals into city landscapes. The spaces we construct make significant statements in terms of how we want to live and the lifestyles we support. As our bike enthusiasm increases, so does the range of design for products and infrastructure. New developments don’t necessarily require major adjustments, but rather, should reinforce seamless integration.

To support the development of integrated site designs, Reliance Foundry’s new R-7972 Bike Bollard features a slim, contemporary design modelled after European aesthetics and integrated bike mentalities. It offers a non-intrusive vertical column, ideal for practical bike storage in dense urban areas, and a modern, attractive design to encourage use by visitors and local community members alike.